The MIT Press, in partnership with the Alliance for Networking Visual Culture, in 2011 published Learning from YouTube, by Alexandra Juhasz, Professor of Media Studies at Pitzer College in Claremont, California. YouTube is the subject, form, method, problem, and solution of her video-book: an online inquiry into today’s media. This is not your typical scholarly book (Learning from YouTube can never go to paper) Juhasz writes about social media inside and through it. This video-book contains a series of more than 200 texts and videos –“texteos” – that encourage users to think about YouTube by experiencing and learning within this digital entertainment platform. Whether in video or textual form, Juhasz writes in a relatively informal voice suitable to her subject and the online digital format of the project permits contributions from its users.